Old Spice

Concepted this insanity with Matt Sorrell and Ashley Davis-Marshall, then they made it real with teams at W+K and MediaMonks. 

S.Q.U.I.D., (Shared Quests Uniting Individual Dudes), is a giant robot squid announcing Old Spice‚Äôs new Krakengard scent. S.Q.U.I.D. was controlled by 8 friends at a time attempting different challenges LIVE via Twitch. 

5920a69566e8c011169x747.png
5920a6a2cb648031169x747.png